Why Optimizing Product Video Marketing for SEO on Amazon Is Suddenly a Revenue Conversation
A lot of US ecommerce founders are staring at the same dashboard lately.
Traffic is stable.
PPC spend is rising.
Conversion rate is drifting down by half a percent, then one percent, then quietly more.
And someone on the team says, “Maybe we need better videos.”
Not prettier videos.
Not cinematic brand films.
But actually optimizing product video marketing for SEO on Amazon.
Three years ago, product video was a branding accessory. Nice to have. Investors liked seeing it. Agencies liked selling it. Today, optimizing product video marketing for SEO on Amazon has turned into a revenue conversation because the organic listing environment has changed.
Amazon is crowded. Aggressively crowded.
In a supplement brand I worked with in Texas last year, we increased organic sessions by 28 percent in four months. Rankings improved. CTR improved. But revenue barely moved. That was the uncomfortable part.
We dug into behavior data inside Brand Analytics and saw something simple but painful. Competitors with lower review counts were converting better.
Why?
They had clearer, problem-first product videos placed high on the PDP. Ours was brand heavy. Slow intro. Logo animation. Founder story. Thirty seconds before showing the product in action.
Optimizing product video marketing for SEO on Amazon is suddenly about revenue because Amazon is rewarding engagement patterns more aggressively than before. If shoppers click, scroll, watch, and then convert, that listing builds stronger behavioral signals. And those signals feed visibility.
It is not just about keywords in the title anymore.
I might be wrong here, but I believe Amazon’s algorithm has quietly leaned harder into engagement depth over pure keyword match in competitive categories. You can rank for a term and still lose if shoppers hesitate.
That hesitation shows up in video.
Optimizing product video marketing for SEO on Amazon now directly impacts:
- Session duration
- Scroll depth
- Add to cart behavior
- Post click conversion
And those metrics are compounding signals.
For a beauty brand in California, we replaced a 90 second lifestyle video with a 38 second direct use case demo. No music. No brand fluff. Just before and after and application steps. Organic revenue increased 17 percent in eight weeks without changing PPC budgets.
Nothing else changed.
That was the moment the conversation shifted from “we need better creative” to “we need optimizing product video marketing for SEO on Amazon aligned with ranking behavior.”
Here’s the uncomfortable truth.
Amazon does not care if your video is beautiful.
It cares if it keeps shoppers moving toward purchase.
Optimizing product video marketing for SEO on Amazon has become revenue critical because video is now part of how Amazon evaluates listing quality at scale.
If shoppers bounce early, your ranking momentum slows.
If shoppers engage deeply, your organic stability improves.
Earlier I said it is about engagement depth over keyword match.
That is mostly true.
But here is where that breaks.
If your video is engaging but disconnected from search intent, it can actually hurt performance. We saw this in a home improvement brand selling premium faucet systems. The video showed craftsmanship and factory footage. It was engaging. Watch time was high. Conversion was flat.
Because shoppers searching “easy install kitchen faucet” wanted simplicity proof, not factory pride.
Optimizing product video marketing for SEO on Amazon means aligning video narrative with the exact search term that brought the user there.
That alignment is where revenue hides.
This is not branding theory.
This is ranking math.
And it is why founders are finally treating video as an SEO lever, not a creative afterthought.
What Optimizing Product Video Marketing for SEO on Amazon Actually Means Inside Amazon’s Algorithm
Let’s strip the fluff away.
Optimizing product video marketing for SEO on Amazon does not mean uploading a video and hoping it helps.
Inside Amazon’s algorithm, several layers are interacting.
First layer is keyword relevance.
Second is click behavior.
Third is conversion velocity.
Fourth is sales consistency over time.
Video influences layers two and three directly.
When someone searches a keyword, clicks your listing, watches your video, scrolls, and converts, Amazon reads that as listing satisfaction for that query. Multiply that pattern across hundreds of shoppers and you build ranking resilience.
Optimizing product video marketing for SEO on Amazon means structuring video to support that loop.
Here is what that looks like practically.
- Opening five seconds match search intent. If the keyword is “wireless meat thermometer for smoker,” the first frame should visually confirm wireless use in a smoker. Not a logo. Not background music.
- Immediate objection handling. Price justification. Installation simplicity. Durability proof.
- Clear outcome demonstration before mid point.
- Tight runtime. Most winning Amazon videos I have seen recently sit between 30 and 45 seconds.
Longer is not wrong.
But long without progression is deadly.
We tested two versions for a Midwest based outdoor gear company. Version A was 82 seconds. Version B was 41 seconds with sharper hook and earlier benefit reveal. Same product. Same keywords. Same PPC.
Version B improved conversion rate from 14.8 percent to 17.2 percent within six weeks. That difference materially changed organic positioning for two core keywords.
Optimizing product video marketing for SEO on Amazon also includes backend elements many brands ignore:
- Video file naming conventions
- Keyword alignment in A plus content
- Consistent messaging between bullet points and visual proof
- Thumbnail selection that reinforces primary keyword
Amazon does not publish how much video watch time influences ranking. But behavior data inside Manage Your Experiments often reveals correlation patterns.
When watch rates rise, conversion tends to rise.
When conversion rises, ranking stability improves.
There is no single lever. It is a feedback loop.
Earlier I sounded confident that video engagement is feeding algorithm signals heavily.
That confidence has limits.
In low competition categories, optimizing product video marketing for SEO on Amazon will not rescue poor fundamentals. If pricing is off or reviews are weak, video cannot mask that for long.
I have seen brands obsess over optimizing product video marketing for SEO on Amazon while ignoring inventory stability. Then ranking collapses because stock ran out for four days.
Algorithm memory is shorter than people think.
Optimizing product video marketing for SEO on Amazon works best when:
- Keyword targeting is already validated
- Listing copy is coherent
- Reviews reflect actual product quality
- Pricing is competitive
Video amplifies.
It does not compensate.
There is another layer most people miss.
Amazon tracks aggregate listing performance across all traffic sources. If your external traffic from TikTok or Meta lands on your PDP and interacts positively with video, those engagement signals still contribute to overall listing health.
So optimizing product video marketing for SEO on Amazon is not isolated to organic search. It shapes the entire behavioral footprint of your ASIN.
I once assumed video primarily impacted mobile users.
But desktop watch rates in B2B adjacent categories surprised me. For industrial tools, desktop shoppers actually watched longer when video directly showed usage steps.
That changed how we approached optimizing product video marketing for SEO on Amazon for higher ticket SKUs.
One more thing.
Video order matters.
If your primary keyword supports problem awareness, your first video should address that problem head on. Secondary lifestyle footage can come later in A plus modules or brand store.
Optimizing product video marketing for SEO on Amazon is less about production cost and more about narrative precision tied to search behavior.
And most brands are still thinking like YouTube creators instead of marketplace sellers.
Which is why this conversation has shifted from creative to revenue so quickly.
It feels small. It isn’t.
And honestly, a lot of brands are still late to it.
Where Most Brands Misunderstand Optimizing Product Video Marketing for SEO on Amazon
Most brands think optimizing product video marketing for SEO on Amazon is a production problem.
Better camera.
Better lighting.
More lifestyle shots.
Maybe a voiceover artist with authority in their tone.
That is usually the wrong starting point.
The misunderstanding begins with assuming Amazon behaves like Instagram or YouTube. It does not. Shoppers on Amazon are not browsing for entertainment. They are solving something specific.
When brands approach optimizing product video marketing for SEO on Amazon as a branding exercise, they create content that feels impressive but does not resolve intent fast enough.
I saw this with a premium coffee equipment brand based in Oregon. They invested close to 18,000 dollars into a cinematic product video. Drone shots. Slow motion espresso pours. Emotional background music. The founder even appeared in the opening.
Watch rate was solid. Engagement looked decent.
Conversion did not move.
Because shoppers searching “automatic espresso machine under 500” wanted clarity on ease of use, cleaning time, and durability. Instead, they got atmosphere.
Optimizing product video marketing for SEO on Amazon is not about storytelling depth. It is about friction removal.
Another misunderstanding is thinking video replaces copy.
It does not.
Optimizing product video marketing for SEO on Amazon works when video reinforces what the title, bullets, and A plus content promise. When video contradicts or overcomplicates that message, it confuses the buyer.
And confusion kills conversion faster than poor production.
There is also a technical blind spot.
Many sellers upload video without considering thumbnail psychology. The thumbnail is the first hook. If it does not visually confirm the primary keyword intent, shoppers skip it.
I have seen listings where optimizing product video marketing for SEO on Amazon technically happened, meaning the video existed, but it was buried visually because the thumbnail showed a generic product shot instead of a clear use case.
That is not optimization. That is presence.
One more misconception. Brands assume longer videos signal authority.
Sometimes they do.
But on Amazon, optimizing product video marketing for SEO on Amazon often means editing ruthlessly. The first five seconds determine whether the rest even matters.
And most brands waste those five seconds on logos.
The Hidden Link Between Video Engagement Signals and Organic Rank
Let’s talk about what people are uncomfortable saying out loud.
Optimizing product video marketing for SEO on Amazon influences ranking because engagement signals feed algorithm confidence.
Amazon does not publish the formula. It never will.
But behavior patterns reveal enough.
When a shopper lands on a listing, watches the video, scrolls, and converts, that is a strong satisfaction signal tied to that search query. When that pattern repeats across sessions, Amazon reads it as relevance.
Optimizing product video marketing for SEO on Amazon increases the probability of that pattern repeating.
For a sports nutrition brand in Florida, we ran a controlled test. No price changes. No review growth spike. No PPC expansion.
We replaced a generic explainer video with a benefits first performance clip showing real gym application within three seconds. Over eight weeks, organic rank for two mid volume keywords improved by three to five positions.
Not overnight. Gradually.
The only material change was optimizing product video marketing for SEO on Amazon aligned with the exact keyword cluster driving traffic.
Now here is where I have to check myself.
Correlation does not automatically mean causation.
It is possible conversion increase alone drove rank improvement. It is possible other competitor dynamics shifted.
But in repeated cases across categories, the pattern holds. Stronger engagement plus stronger conversion velocity equals stronger ranking stability.
Optimizing product video marketing for SEO on Amazon plays inside that loop.
There is also a defensive layer here.
Listings without video often lose buyer attention earlier. That reduces dwell time. Reduced dwell time weakens satisfaction signals. Weak signals make rankings fragile.
So optimizing product video marketing for SEO on Amazon is not only offensive. It is protective.
And most sellers still treat it as decorative.
How Optimizing Product Video Marketing for SEO on Amazon Impacts Conversion Rate, Not Just Traffic
Traffic is noisy.
Conversion is honest.
Optimizing product video marketing for SEO on Amazon does not magically bring more clicks by itself. What it does is convert a higher percentage of the traffic already arriving.
That matters more than most founders realize.
If a listing converts at 12 percent and moves to 15 percent, that is a 25 percent relative increase in sales without increasing ad spend.
Optimizing product video marketing for SEO on Amazon is often the lever that makes that shift possible because video resolves objections faster than text.
For example, in a home storage brand selling modular shelving units, reviews repeatedly mentioned “easy assembly.” The bullets claimed it. The title hinted at it.
But shoppers still hesitated.
We produced a 35 second assembly demonstration showing full setup in real time cuts. No narration. Just clear steps.
Conversion rate increased 2.4 percentage points in six weeks.
Same price. Same reviews. Same ranking.
Optimizing product video marketing for SEO on Amazon closed the gap between promise and proof.
It is also psychological.
Shoppers on Amazon are risk averse. They fear wasting money. A well structured product video reduces perceived risk. When risk drops, conversion rises.
Earlier I said video primarily impacts engagement signals feeding ranking.
Here is where that breaks slightly.
In categories with extremely high review counts, video impact can be muted. If a competitor has 40,000 reviews and you have 900, optimizing product video marketing for SEO on Amazon alone will not close that trust gap.
It helps.
But it does not override social proof at scale.
So conversion lift from video depends on competitive context.
That nuance matters.
Real Scenarios: DTC Brands That Got Views but Not Sales
One skincare DTC brand entering Amazon assumed their existing social video assets would translate.
They uploaded influencer clips directly.
Lots of views.
Lots of comments externally.
Decent watch rate on Amazon.
Sales did not follow.
Why?
Because optimizing product video marketing for SEO on Amazon requires intent alignment. The influencer video focused on lifestyle and brand vibe. Amazon shoppers searching “acne spot treatment overnight” wanted visible before and after proof.
We restructured the video entirely. Clear headline frame matching the search term. Immediate demonstration. Ingredient callout tied to benefit. Thirty seconds total.
Conversion moved within a month.
Another example was a Texas based grilling accessories company. They believed their product was self explanatory. Their video was cinematic cooking footage. Fire. Smoke. Music.
But shoppers searching “digital meat thermometer for smoker” needed clarity on range, signal strength, and app interface.
Optimizing product video marketing for SEO on Amazon meant screen recording the app interface and showing real temperature tracking. Not glamorous.
Revenue increased 19 percent quarter over quarter.
And then there was a pet brand that almost got it right.
They invested in optimizing product video marketing for SEO on Amazon early. Hook was strong. Benefits clear. Runtime tight.
Views climbed.
But inventory ran low for three weeks during peak season. Ranking dipped. Conversion patterns broke.
When stock recovered, momentum was harder to regain.
Video cannot compensate for operational instability.
That lesson stung.
Optimizing product video marketing for SEO on Amazon is powerful, but it sits inside a larger system. Pricing, reviews, inventory, PPC, and keyword targeting all interact.
Still, ignoring video today is risky.
Because the marketplace is noisier. Buyers are more skeptical. Attention is shorter.
And the brands quietly improving their engagement signals through disciplined optimizing product video marketing for SEO on Amazon are building ranking resilience that others do not even realize is happening.
Some sellers will keep focusing only on title optimization and bid adjustments.
And they will keep wondering why traffic comes but revenue feels flat.
It is rarely just one lever.
But video is no longer optional in competitive categories.
It is part of the math now.
Video Placement Strategy Across PDP, Brand Store, and A+ Content
Most brands treat video placement like a checkbox.
Upload to PDP.
Maybe add something inside A plus.
Ignore Brand Store unless ads point there.
That’s surface level.
Optimizing product video marketing for SEO on Amazon isn’t just about having a video. It’s about where that video lives and what job it’s doing in that location.
On the PDP, the first video is defensive.
It exists to protect the click you already earned.
If someone searched “portable ice bath tub for athletes,” clicked your listing, and lands on the page, your first video should validate that exact phrase visually within seconds. Cold plunge in use. Size reference. Drain valve close up. Not lifestyle montage.
That first PDP video supports optimizing product video marketing for SEO on Amazon by tightening the connection between query, click, and confirmation.
In Brand Store, the role shifts.
Brand Store traffic often comes from branded search, Sponsored Brands, or external traffic. Intent can be broader. Here, optimizing product video marketing for SEO on Amazon means sequencing videos based on category progression.
Top of Store: category explainer.
Mid page: product family comparison.
Lower sections: deep use case clips.
One outdoor gear brand I worked with in Colorado had a beautiful Brand Store but no video hierarchy. We reorganized the Store so each collection page had one short benefit driven video at the top and individual product demos below. Time on Store increased noticeably. Assisted conversion improved.
We didn’t change keywords. We changed placement logic.
A plus content is different again.
A plus is not just decoration. When optimizing product video marketing for SEO on Amazon, A plus video modules should reinforce objections that reviews reveal.
If reviews mention confusion about sizing, A plus video should address sizing.
If reviews mention durability questions, A plus video should show stress testing.
A plus video rarely gets the first click, but it strengthens conviction.
I once assumed most shoppers don’t scroll deep enough to see A plus videos.
But in higher ticket categories, especially $150 plus SKUs, scroll depth data told a different story. Shoppers did scroll. They just skipped fluff.
So optimizing product video marketing for SEO on Amazon across PDP, Brand Store, and A plus means assigning each video a specific conversion role instead of uploading the same asset everywhere.
Same footage, different edit.
Same message, different emphasis.
That nuance separates brands that “have video” from brands that use video strategically.
Keyword Mapping for Video Metadata Inside Seller Central
This is the part almost nobody talks about.
Optimizing product video marketing for SEO on Amazon includes backend alignment, even if Amazon does not publicly confirm video metadata weight.
When uploading video inside Seller Central, there are fields that many sellers rush through. Title. Description. Thumbnail selection. Associated ASINs.
If you are serious about optimizing product video marketing for SEO on Amazon, keyword mapping must mirror your listing keyword clusters.
Primary keyword should align with the ASIN’s main search term.
Secondary variations can live inside the video title or description field, naturally.
Now I will say something cautiously.
I cannot prove that Amazon indexes video metadata the same way it indexes listing copy.
But in several controlled cases, aligning video titles with high converting keyword phrases coincided with stronger organic stability.
Could be coincidence.
Could be indirect effect through better internal consistency.
Either way, optimizing product video marketing for SEO on Amazon is about coherence.
For example, if your listing targets “collapsible laundry basket for dorm,” your video title should not say “Premium Space Saving Basket.”
It should echo the dorm use case language.
Keyword mapping inside Seller Central should also respect intent layers:
Core term
Use case variation
Problem solution phrase
Do not stuff.
That backfires.
Optimizing product video marketing for SEO on Amazon is about reinforcing relevance signals, not gaming them.
Thumbnail selection also belongs in keyword strategy. If your primary term includes “waterproof,” your thumbnail should visually communicate waterproof context.
Rain. Water splash. Outdoor scene.
That visual keyword confirmation strengthens behavioral alignment.
And behavior drives outcomes.
Measuring ROI From Optimizing Product Video Marketing for SEO on Amazon
This is where founders get impatient.
“How do we know the video is working?”
Fair question.
Optimizing product video marketing for SEO on Amazon rarely produces overnight jumps unless conversion was severely broken before.
ROI measurement should focus on three layers:
Conversion rate movement
Organic rank stability
Revenue per session
For a home fitness brand in Ohio, we documented baseline metrics for four weeks before changing video. After implementing a shorter, benefit first edit aligned with primary search terms, conversion moved from 11.3 percent to 13.9 percent over two months.
Organic positions for two mid volume keywords improved gradually.
Revenue per session increased even though traffic volume remained almost flat.
That’s optimizing product video marketing for SEO on Amazon doing its job.
If traffic increases but conversion doesn’t, video likely isn’t aligned with search intent.
If conversion increases but rank doesn’t, competitive dynamics may be overpowering your gain.
ROI should also consider assisted performance.
Sponsored Brands video ads often perform better when the same core messaging appears consistently on the PDP. That consistency strengthens shopper confidence.
Earlier I spoke confidently about engagement feeding ranking.
Here is where confidence softens.
In extremely seasonal categories, video changes can be overshadowed by demand spikes. A pool accessory brand saw conversion improve after optimizing product video marketing for SEO on Amazon, but seasonality made it difficult to isolate impact cleanly.
Sometimes measurement is messy.
That does not mean video does not matter. It means context matters.
One practical method I like is staggered rollout across parent ASIN variations. Test new video on half, hold old version on the other half for a controlled window.
Not perfect science. But directional clarity appears.
And clarity is enough to make decisions.
When Optimizing Product Video Marketing for SEO on Amazon Is Not the Immediate Fix
There is a temptation to treat optimizing product video marketing for SEO on Amazon as a silver bullet.
It is not.
If your review rating is below 3.8, video will not fix trust.
If your pricing is 25 percent above category average without differentiation, video will not fix price resistance.
If inventory keeps going out of stock, algorithm momentum will collapse regardless of video quality.
I have seen brands invest heavily in optimizing product video marketing for SEO on Amazon while ignoring suppressed listings due to compliance flags. That is misallocated energy.
Sometimes the real issue is keyword targeting.
If you are ranking for the wrong audience, video optimization only makes the mismatch clearer.
Earlier in this piece, I argued that optimizing product video marketing for SEO on Amazon has become a revenue lever.
I still believe that.
But it works inside a system.
If fundamentals are weak, video amplifies weakness.
If fundamentals are strong, video accelerates strength.
There was a small kitchen tools seller who insisted their revenue drop was due to poor video. After reviewing data, we discovered their main keyword lost search volume after a trend shift. Video was fine. Demand moved.
That was awkward to explain.
Optimizing product video marketing for SEO on Amazon is powerful when:
Product market fit exists
Reviews are stable
Pricing is competitive
Inventory is consistent
Outside those conditions, it becomes supportive, not transformative.
And sometimes the hard truth is that the product itself needs iteration.
Video cannot polish structural flaws forever.
Still, in competitive US categories today, ignoring optimizing product video marketing for SEO on Amazon is risky.
Because your competitors are not ignoring it.
They are tightening hooks.
They are shortening runtimes.
They are aligning visuals with search terms.
Quietly.
And over time, those small engagement lifts compound into ranking stability that looks almost unfair from the outside.
It rarely is unfair.
It is usually intentional.
What Sellers Catalyst Looks at Before Recommending Video Changes
Before touching a single frame, Sellers Catalyst does not start with creative feedback.
We start with math.
Optimizing product video marketing for SEO on Amazon only makes sense when we understand where the leak actually is. Video is one lever. Not the first lever by default.
The first thing Sellers Catalyst looks at is session to conversion ratio segmented by keyword clusters. If high intent keywords are driving traffic but converting below category benchmarks, that signals misalignment.
If low intent broad keywords dominate traffic, video alone will not rescue performance.
In one case with a Midwest based home appliance brand, conversion was sitting at 9.6 percent. Category average was closer to 14 percent. Reviews were healthy at 4.4 stars. Price was competitive.
That is when optimizing product video marketing for SEO on Amazon became a real conversation.
Second, Sellers Catalyst studies review language patterns. What objections repeat? What phrases show up in positive reviews?
If customers say “easy to clean” repeatedly but the current video never shows cleaning, that is a missed reinforcement opportunity.
Optimizing product video marketing for SEO on Amazon works best when it amplifies proven benefits already reflected in reviews.
Third, we evaluate watch behavior where available. While Amazon does not provide full YouTube style analytics, we can infer impact by correlating conversion shifts after video tests through Manage Your Experiments.
Earlier I said engagement feeds ranking.
But if conversion is already strong and ranking is stable, changing video aggressively can introduce risk. Sellers Catalyst sometimes advises leaving video alone.
That surprises clients.
Not every listing needs optimizing product video marketing for SEO on Amazon immediately. Some need pricing adjustments. Some need image hierarchy fixes.
Fourth, we assess competitive video quality.
If top five competitors in a keyword cluster all use benefit first, short runtime demos, and your video opens with a brand anthem, that gap matters.
But if competitors barely use video at all, the opportunity may be simpler. A clear 30 second use case clip could create immediate differentiation.
Sellers Catalyst also checks operational stability. Inventory history. Suppression flags. Seasonality patterns.
Optimizing product video marketing for SEO on Amazon on an ASIN that regularly goes out of stock wastes momentum.
One more factor we look at is traffic source mix.
If 60 percent of traffic is coming from Sponsored Brands Video ads, then optimizing product video marketing for SEO on Amazon must consider that ad creative alignment too. PDP and ad video messaging should not conflict.
And sometimes, honestly, we tell brands the product positioning itself is unclear.
That conversation is harder.
Video is visible. Positioning issues are structural.
But optimizing product video marketing for SEO on Amazon without solving positioning feels like painting over a crack in the wall.
It looks better for a while.
Then the crack shows again.
FAQs About Optimizing Product Video Marketing for SEO on Amazon
Yes, especially for small brands. Smaller brands often lack review volume advantage. Optimizing product video marketing for SEO on Amazon helps reduce perceived risk and tighten conversion, which strengthens organic positioning over time. It does not replace reviews. But it narrows the gap.
In most competitive categories, 30 to 45 seconds performs best. Longer can work for high ticket products. But optimizing product video marketing for SEO on Amazon usually benefits from clarity and speed over depth.
There is no public confirmation. However, optimizing product video marketing for SEO on Amazon with keyword aligned titles and descriptions creates internal consistency. That consistency appears to support performance indirectly. Direct indexing remains uncertain.
Not always. If variations share core functionality, one strong video can support multiple child ASINs. But when use cases differ significantly, optimizing product video marketing for SEO on Amazon may require tailored versions. Especially if keyword clusters vary.
No. It supports PPC efficiency by improving conversion. PPC drives traffic. Optimizing product video marketing for SEO on Amazon helps convert that traffic and strengthen organic rank. Different roles.
Sometimes within four to eight weeks. But in crowded categories, optimizing product video marketing for SEO on Amazon may show gradual improvement rather than sudden spikes. Patience matters.
Opening with branding instead of problem resolution. Optimizing product video marketing for SEO on Amazon fails when video ignores search intent. Five seconds lost at the start often means the rest does not matter.
No. Clear lighting, sharp audio, and authentic demonstration are enough. Optimizing product video marketing for SEO on Amazon is about relevance and clarity, not cinematic polish. I have seen simple smartphone shot demos outperform agency produced commercials.
Mobile users often respond faster to tight, benefit driven clips. Desktop users may watch slightly longer in technical categories. Optimizing product video marketing for SEO on Amazon should consider device behavior, but core principles remain the same.
