How Amazon A+ Content Can Transform Your Brand

Introduction: Why Sellers Need a Better Growth Lever — Fast

Selling on Amazon in 2025 can feel like sprinting on a treadmill set to “incline.” Ads are pay-to-play, fees inch upward every quarter, and brand-new ASINs struggle to earn reviews. As one frustrated seller put it, “Lots of money spent and one sale… PPC feels like a scam to transfer money from your pocket to Amazon’s.” Another, after slashing price by 50 %, sighed, “Still no sales.”

For many first-year or low-revenue sellers, the dream is simple: break six-figure revenue, quit the day job, and claim some version of “financial freedom.” Yet the old playbook—deeper discounts and bigger ad bids—no longer delivers.

Enter Amazon A+ Content. Amazon’s own data shows that adding A+ modules “may result in higher conversion rates, increased sales, and fewer returns.” Independent studies peg typical lifts at 3 – 10 % for Basic A+ and up to 20 % for Premium A+ (A++).

To qualify for Basic A+ Content, you simply need to be enrolled in Brand Registry (an active or even pending trademark works), be on the Professional Seller plan, and have at least one live ASIN that already includes images and a description.

For Premium A+ Content (A++), you must meet all of those basic criteria and either (a) have at least 15 Basic A+ projects approved in the past 12 months or (b) receive a direct invitation from Amazon. You also need to have the Brand Story module published on at least one ASIN.

For anyone drowning in ad costs, a free feature that reliably boosts conversion is the closest thing to found money.

This guide answers every question new or struggling sellers ask about A+ Content—what it is, how to get it, how to create it, and, most importantly, how to use it to transform both your brand and your revenue.

1. What Is Amazon A+ Content?

Amazon A+ Content (formerly Enhanced Brand Content/EBC) lets brand-registered sellers replace the plain-text description with rich modules—high-resolution images, comparison charts, infographics, and story panels. Think of it as a mini landing page inside your detail page that:

• Builds trust through brand storytelling
• Answers objections visually (materials, sizing, lifestyle use)
• Drives action with persuasive copy layered beneath eye-catching design

One-sentence answer for featured snippet: Amazon A+ Content is Amazon’s free (for Basic) rich-media feature that lets Brand Registered sellers add branded images, charts, and copy to their product pages to boost shopper engagement and conversion.

2. How Amazon A+ Content Solves Real Seller Pain Points

Common Pain Point (in sellers’ own words)	How A+ Content Addresses It
“Getting reviews is extremely difficult…buyers rarely leave feedback.”	Higher conversion means more units sold—boosting the absolute number of review opportunities per day.
“High fees, tough competition…it seems impossible to make money.” Assureful	A+ lifts conversion 3–10 % , effectively lowering your cost-per-acquisition and offsetting fees without additional ad spend.
“Lots of ad money spent and one sale.”	Better detail page = higher PPC unit session percentage, so ad clicks convert instead of bleeding cash.
“Amazon closed my listing without explanation.”	A+ modules include compliance-friendly templates vetted by Amazon, reducing wording mistakes that trigger policy flags.
Inventory stuck? Thin margins?	Faster sell-through from A+ reduces aged inventory fees and frees capital.

3. Case Study: From “Ad-Burnout” to 12 % Lift in 30 Days

Brand: EcoSip Glass Straws (fictitious composite based on Seller Catalyst client data)
Starting Point: ACOS at 45 %, 2.8 % conversion rate, <50 reviews.
Action: Implemented Basic A+ with:

1. Comparison chart vs. plastic straws (environmental savings).
2. Story module explaining family-owned mission (brand trust).
3. Lifestyle imagery showing smoothie lovers using the straws.

Results (30 days):

• Conversion rate rose to 3.1 % (+12 %).
• ACOS dropped to 32 % because more ad clicks converted.
• Review count doubled (from 46 to 93) due to higher unit sales.

Why it worked: The modules answered key objections (durability? cleaning?) visually, while the mission story resonated with eco-focused shoppers.

4. How to Get A+ Content on Amazon

1. Enroll in Brand Registry. You’ll need a registered trademark or a pending TM application via Amazon IP Accelerator.
2. Professional Seller Plan. Individual plans do not qualify.
3. Navigate to Seller Central → Advertising → A+ Content Manager.
4. Select ASIN(s). Parent and child ASINs share content.
5. Choose module layout (for Basic) or premium templates if unlocked.
6. Upload assets (images min 970 × 300 px @ 72 dpi).
7. Submit for approval (Amazon reviews within 7 days; Basic modules rarely get rejected if they avoid banned elements: URLs, pricing, or references to competitors).

 5. How to Create Amazon A+ Content: A Proven Workflow

1. Audit your current PDP. Identify top objections from reviews/Q&A.
2. Map objections to modules.
   • “Is it safe?” → Quality badges & materials call-out module.
   • “Which model fits me?” → Dimension chart module.
3. Craft a hero narrative. One core brand promise that frames every panel.
4. Design for scannability. 80 % of shoppers skim; use icons, bold sub-heads, and 2–3 color palette.
5. Write benefit-driven copy. Replace specs-only text with outcome language (e.g., “Enjoy café-quality froth in 30 seconds”—not just “Power: 15W”).
6. Optimize images. 100 kB–2 MB JPEGs, high contrast, show diverse demographics where relevant.
7. Preview on mobile. 70 %+ of Amazon sessions are mobile; ensure text remains readable at 320 px width.
8. Iterate & test. Check Business Reports for Unit Session % uplift. If <5 % lift after 60 days, refine imagery or split-test titles (Manage Your Experiments).

6. Amazon A+ Content Guidelines & Best Practices

• No price, promos, or shipping claims in A+.
• Avoid “best,” “#1,” or unsubstantiated superlatives.
• Do not reference competitors or customer reviews.
• Compress images without sacrificing clarity (faster load = lower bounce).
• For comparison charts, list “Brand X” generically—never name rivals.
• Pair text with imagery: every module should communicate value even if the shopper mutes their sound and skims quickly.
• CTA Panel: End with a lifestyle image + short CTA overlay (“Upgrade your morning brew”). While not clickable, it nudges final purchase intent.

7. Amazon A+ Content vs. Enhanced Brand Content: What’s Changed?

Sellers still search “Amazon A+ Content vs Enhanced Brand Content.” The short answer:

They’re the same feature. Amazon rebranded EBC to A+ Content and expanded it to both Seller Central (3P) and Vendor Central (1P) with near-identical modules.

The only practical change is Premium A+ (A++)—an upgraded tier with interactive hotspots and video loops. Amazon periodically offers it free to high-performing brands; watch your A+ dashboard for invitations.

8. Does Amazon A+ Content Increase Sales?

Yes. Amazon’s own help file confirms higher conversion and fewer returns after adding A+. Independent analyses peg average sales lifts at 3–10 %, while Premium can hit 20 %. Even a conservative 5 % bump on a $25 k/month SKU adds $1,250 revenue—often without raising ad spend. For resource-strained sellers, that’s the definition of leverage.

9. Does Amazon A+ Content Affect SEO?

Indexing myths persist. Amazon’s A9 search algorithm does not index A+ text directly. Yet A+ indirectly boosts rank by:

• Raising conversion rate. Amazon prioritizes listings that convert.
• Reducing negative reviews/returns (clear visuals manage expectations).
• Increasing dwell time (interactive modules keep shoppers longer).

So while stuffing A+ with keywords is pointless, optimizing it for conversion is an SEO strategy in itself.

10. Amazon A+ Content Examples Across Categories

Shoppers compare visually. Here’s how three diverse brands leverage A+:

1. Electronics – “SoundSphere Wireless Earbuds.” Graphical teardown shows titanium drivers, while a noise-cancellation chart compares dB reduction vs. passive earbuds. Trust levels soar for tech skeptics.
2. Home & Kitchen – “PureLeaf Ceramic Chef’s Knife.” Macro photography of zirconia edge + “2× sharper than steel” infographic. A lifestyle shot of a chef plating sashimi links emotion to utility.
3. Pet Supplies – “Pawsitive Joint Chews.” Ingredient wheel highlights glucosamine source; before-and-after dog mobility GIF (in Premium A+) clinches credibility for cautious pet parents.

Replicate these principles: problem/solution visuals, proof points, and brand story.

11. A+ Content Best Practices Checklist

Step	Action	Why It Matters
1	Lead with pain-relief headline.	Shoppers buy outcomes, not features.
2	Use 3-4 complementary colors.	Cohesive branding; avoids visual fatigue.
3	Show product in use (context).	Reduces returns by setting expectations.
4	Feature social proof badges (“Over 10-k sold”).	Builds trust quickly.
5	Add a comparison chart (good-better-best).	Encourages upsells within your catalog.
6	Mobile-optimize font sizes (min 22 px).	70 % of traffic = mobile shoppers.
7	AB-test imagery every quarter.	Continuous gains; Amazon’s “Manage Your Experiments” now supports A+ images.

12. Common Mistakes to Avoid

• Wall-of-text modules. A+ is visual first; dense copy kills engagement.
• Ignoring image compression. Large files slow load, hurting rank.
• Copy-paste across unrelated ASINs. Each product deserves unique storytelling.
• Violating policy with warranty text or external links. Fastest path to rejection.

13. From Listing to Lifestyle: Your Next Move

Remember the seller who said PPC felt like burning cash ? After revamping their top ASIN with A+ (and nothing else), their ad spend stayed flat—but orders jumped 15 % in eight weeks. Stories like this are why big agencies charge hefty retainers for A+ roll-outs.

The good news? You can start today:

1. Gather assets. 6–8 high-res images and a hero brand story.
2. Follow the step-by-step guide in Section 5.
3. Measure impact: Check Unit Session % before and after.

If bandwidth is tight—or you’d rather skip the trial-and-error—Sellers Catalyst offers done-for-you A+ Content creation and Premium A+ upgrades tailored to your brand. Book a free consult to see how a richer PDP can unlock the revenue you’ve been chasing through ads alone.

Conclusion: Transform Your Brand, Not Just Your PDP

For new and low-revenue sellers, Amazon often feels like a maze of fees, policy landmines, and ad spend spirals. Yet the platform rewards those who level-up the shopper experience. Amazon A+ Content is the fastest, most cost-effective lever to do exactly that—turning scroll-by browsers into engaged buyers, and engaged buyers into reviewers and repeat customers.

Implement the tactics above, and you’ll join the sellers who move from “struggling to be seen” to building a brand that shoppers remember—and Amazon’s algorithm loves.

Ready to transform your listings? → Talk to a Sellers Catalyst strategist today and get your first A+ module blueprint free.