Why Most Brands Start Looking for Amazon SEO Agencies After Revenue Slows
Most founders don’t wake up one morning excited to hire amazon seo agencies.
They wake up worried.
Revenue dips for three straight weeks. Paid ads get more expensive. Organic ranking for a top keyword slips from position 3 to position 11. Suddenly the ACoS report looks uncomfortable. Someone on the team says, “Maybe it’s an SEO problem.”
That’s usually when amazon seo agencies enter the conversation.
In my experience working with US ecommerce brands, especially mid seven figure sellers, nobody looks for amazon seo agencies when sales are climbing. When listings convert well and TACoS looks healthy, SEO feels invisible. It’s just assumed to be working.
But when revenue slows, amazon seo agencies become the suspected solution.
And sometimes that instinct is right.
Other times, it’s a convenient explanation for deeper issues.
A Texas based supplement brand I worked with last year saw a 22 percent revenue dip across two hero SKUs. Their first assumption was that competitors had out optimized them and that they needed new amazon seo agencies. After reviewing their account, we found that two aggressive coupon heavy competitors had entered the category and were buying ranking through ads and discount stacking. Organic visibility had not collapsed. Conversion had.
Yet the internal narrative was “we need better amazon seo agencies.”
This happens constantly.
Revenue slows. Teams assume visibility dropped. Visibility might have dropped. But it might also be price elasticity, reviews flattening, inventory suppression, or Buy Box volatility.
Still, most brands begin searching for amazon seo agencies at that exact moment of pressure.
It feels logical.
Amazon is a search engine. Sales drop. Fix search.
But the timing matters.
When brands approach amazon seo agencies from a place of panic, expectations get distorted. They want rankings back in 30 days. They want immediate revenue lifts. They want SEO to counteract pricing weaknesses or review disadvantages.
That’s a lot to ask from any of the established amazon seo agencies in the US market.
I’ve seen this play out with DTC brands entering Amazon for the first time as well. They assume that because they rank on Google, they will rank on Amazon. When that doesn’t happen, they assume the listing is poorly optimized and begin researching amazon seo agencies without fully understanding the marketplace mechanics.
The pattern is consistent.
Revenue first.
SEO second.
Not the other way around.
And here’s where I might be wrong, but I’ve noticed something else. Brands that look for amazon seo agencies during growth phases, not downturns, tend to make better long term decisions. They treat SEO as infrastructure rather than emergency repair.
Most don’t.
They wait until something hurts.
Then they Google amazon seo agencies and start comparing pitch decks.
That’s just how it usually happens.
What Amazon SEO Agencies Actually Control Inside the Algorithm
There’s a quiet misunderstanding about what amazon seo agencies actually control.
They don’t control the algorithm.
They influence signals.
That difference matters more than people think.
Amazon’s algorithm evaluates relevance and performance. Relevance comes from keyword alignment, indexing, backend terms, structured content, category placement. Performance comes from click through rate, conversion rate, sales velocity.
Good amazon seo agencies focus heavily on relevance first.
They analyze indexing gaps. They test title structures. They rework bullet hierarchy. They refine backend search terms. They map keywords to intent layers rather than stuffing volume terms randomly.
That part is within their influence.
If a listing is not indexed for a primary keyword, competent amazon seo agencies can usually fix that. If keyword coverage is thin or misaligned, they can restructure it.
But they do not control conversion once traffic lands.
They can suggest image improvements. They can recommend A Plus updates. They can advise on pricing alignment. They can flag review sentiment trends.
They cannot force buyers to click or buy.
I’ve seen brands blame amazon seo agencies for low sales when the hero image had outdated packaging, the price was 18 percent higher than category median, and reviews were stuck at 3.9 stars.
SEO can surface a listing.
It cannot override buyer hesitation.
Let’s talk about algorithm mechanics in simple terms.
Amazon rewards sales velocity. It rewards listings that convert consistently for specific search queries. When amazon seo agencies optimize for a high volume keyword, they are trying to align relevance signals so the algorithm tests the listing.
But if conversion doesn’t support that test, ranking stalls or reverses.
This is where many founders misunderstand amazon seo agencies.
They expect ranking changes alone to lift revenue. Ranking without conversion is fragile.
In one SaaS to ecommerce transition case I handled, a home organization brand hired external amazon seo agencies to push into broad category keywords. Rankings improved. Traffic increased. Revenue barely moved.
Why?
The listing was attracting broad, low intent traffic.
The agencies had optimized for volume.
Buyers wanted specific use case clarity.
The gap was intent, not keywords.
To be fair, many experienced amazon seo agencies understand this nuance. They build keyword maps around buyer language, not just search volume tools.
But not all.
There’s also the backend side most brands don’t see. Amazon SEO agencies audit suppressed ASINs, parent child variation structures, browse node alignment, and hidden indexing issues. These are technical levers that internal teams often miss.
That’s where amazon seo agencies can quietly add significant value.
However, and this is important, they cannot compensate for stockouts. They cannot repair listing history damage instantly. They cannot bypass review deficits. They cannot directly influence Buy Box rotation.
Earlier I said strong amazon seo agencies can influence algorithm signals.
That’s true.
But here’s where it breaks.
If pricing is structurally uncompetitive or if reviews are materially weaker than top competitors, no amount of keyword optimization from even the best amazon seo agencies will create durable ranking gains.
SEO aligns relevance.
Performance sustains ranking.
Both are required.
Brands often focus on the first because it feels controllable.
The second is operational.
And operations are harder to fix than metadata.
That’s the real boundary of what amazon seo agencies control.
They can refine how the algorithm sees you.
They cannot force how buyers feel about you.
That difference is usually understood only after expectations collide with reality.
Ranking Movement vs Revenue Movement and Where Amazon SEO Agencies Get Blamed
A brand sees its main keyword move from position 18 to position 7.
Slack lights up.
Two weeks later revenue is flat.
That’s when frustration starts pointing at amazon seo agencies.
Here’s the uncomfortable part. Ranking movement and revenue movement are related, but they are not twins. They don’t always travel together.
I’ve worked with a Midwest based pet supplement brand that hired amazon seo agencies after losing page one visibility for a high volume term. We restructured titles, adjusted backend indexing, tightened keyword clusters, and within six weeks ranking recovered.
Revenue barely moved.
At first glance, that feels like failure. But when we dug deeper, the average category price had dropped by almost 12 percent during the same period. Two competitors were aggressively running subscribe and save incentives. Traffic was back. Purchase intent had shifted.
Amazon seo agencies can influence visibility.
They cannot control competitive pricing behavior.
This is where blame gets misplaced. Leadership sees ranking reports from amazon seo agencies showing improvement. Sales dashboards tell a different story. The gap feels like underperformance.
But sometimes the gap is market dynamics.
Other times, it’s something simpler.
High volume keywords bring in mixed intent traffic. A listing ranking for “protein powder” might receive broad curiosity traffic. Ranking for “whey isolate lactose free 2 lb” attracts higher purchase intent. Many amazon seo agencies initially target the larger volume terms because they are measurable and impressive in reports.
Revenue often comes from the mid tail.
I used to believe that page one ranking automatically translated into meaningful revenue lift. In some categories it does. In others, especially saturated health and beauty verticals, page one simply means you get tested more aggressively.
If conversion is not strong, the algorithm pulls you back.
Amazon seo agencies get blamed because ranking is visible and revenue is emotional. One is a number on a tool. The other affects payroll.
Sometimes the agencies deserve that blame.
Sometimes they don’t.
The nuance rarely makes it into the Monday meeting.
The Difference Between In House Optimization and Hiring Amazon SEO Agencies
There’s a quiet tension between internal teams and external amazon seo agencies.
In house teams believe they understand the brand better.
Agencies believe they understand the algorithm better.
Both are partially right.
An in house ecommerce manager for a skincare brand knows the product story, the margin constraints, the supply chain limitations. They live inside that ecosystem every day. They understand which claims are legally safe. They know what feedback customer support hears most often.
Amazon seo agencies walk into dozens of accounts every year. They see patterns across categories. They recognize indexing anomalies faster. They’ve tested title structures in multiple verticals. They often have stronger benchmarking data.
The tradeoff is context.
I worked with a home improvement brand where the internal team had optimized listings for months. They were proud of their copy. It read beautifully. It was persuasive.
It barely indexed for core keywords.
When external amazon seo agencies reviewed it, they realized keyword placement and density signals were weak in structural positions. The brand voice was strong. Algorithm relevance was thin.
We rebuilt it.
Traffic improved.
But here’s the flip side.
I’ve also seen amazon seo agencies rewrite listings in ways that flattened brand personality and created generic sounding pages. Technically optimized. Emotionally bland.
Conversion dipped.
In house teams typically move slower but preserve nuance. Amazon seo agencies move faster and focus on structural alignment.
Cost is another difference.
Hiring experienced in house talent for Amazon optimization in the US can easily exceed six figures annually with benefits. Many amazon seo agencies operate on monthly retainers that cost less than a senior full time hire. That economic logic drives many decisions.
But dependency becomes a risk.
If the internal team never understands what the amazon seo agencies are doing, strategy remains external.
The healthiest accounts I’ve seen treat amazon seo agencies as partners, not replacements.
They share data openly. They debate strategy. They push back when something feels off.
Blind outsourcing rarely works well in the long run.
Although it can look efficient in the short term.
How Amazon SEO Agencies Approach Keyword Research Versus Buyer Language
Keyword research sounds straightforward.
Pull search volume. Identify gaps. Insert keywords.
That’s the mechanical version most amazon seo agencies present.
The real work is more layered.
Search volume tools show what people type. They do not explain why they type it. That distinction matters.
A fitness brand I worked with was targeting “resistance bands” heavily because volume was high. Most amazon seo agencies would prioritize that term aggressively. But customer reviews revealed buyers were primarily concerned about durability and snap resistance. Phrases like “won’t break” and “heavy duty” appeared repeatedly.
Those phrases had lower search volume individually. Combined, they represented intent.
Smart amazon seo agencies cluster keywords not just by volume but by psychological drivers. They map safety terms, benefit terms, material terms, use case terms. Then they align listing copy accordingly.
This is where agencies separate themselves.
Some amazon seo agencies chase volume metrics because they are easier to report.
Others dig into review mining, competitor Q and A, negative feedback themes. That’s slower work. Harder to quantify. Often more impactful.
I once assumed high volume primary keywords should always dominate titles. I’m less convinced now. In crowded niches, clarity often outperforms volume stuffing.
Buyer language sometimes contradicts keyword tools.
For example, search tools may show “office chair ergonomic” as dominant. Reviews may show buyers repeatedly mention “back pain relief.” Integrating both requires nuance.
Amazon seo agencies that only rely on software dashboards miss emotional signals embedded in feedback.
And emotional signals drive conversion.
The tension between algorithm relevance and human persuasion is constant. Amazon seo agencies live inside that tension every day.
Some manage it well.
Some default to formulas.
Formulas scale. Nuance converts.
When Amazon SEO Agencies Fix Visibility but Conversion Still Breaks
This is the hardest conversation.
Visibility increases. Sessions grow. Sales stagnate.
Amazon seo agencies delivered what they promised on paper.
Revenue doesn’t cooperate.
I’ve seen this with a California based kitchenware brand. Organic sessions increased 38 percent after restructuring listings and improving indexing coverage. The dashboard looked impressive. But conversion rate dropped from 19 percent to 14 percent.
Why?
Traffic broadened. The listing started ranking for more general category terms. Those searchers were less ready to buy.
The agency technically succeeded.
The brand financially struggled.
Amazon seo agencies cannot fully control which layers of intent the algorithm tests once indexing expands. Broader relevance can dilute conversion temporarily.
There’s also creative fatigue.
If the listing images do not communicate differentiation instantly, increased traffic only magnifies weaknesses. Amazon seo agencies can recommend image testing. They cannot always execute brand level photography improvements themselves.
Pricing plays a brutal role here too.
If competitors drop price during your visibility gain, your conversion weakens.
One line I often tell founders is this: amazon seo agencies can bring more people to the shelf. They cannot force them to pick up the product.
That sounds obvious.
In practice, it’s frequently misunderstood.
Sometimes visibility gains expose positioning flaws that were hidden by low traffic. When few people see a listing, weaknesses stay invisible. When amazon seo agencies amplify exposure, flaws become measurable.
It feels like the optimization caused the drop.
Sometimes it simply revealed it.
And occasionally, yes, the agencies misaligned keyword targeting and attracted the wrong audience.
There’s no universal answer.
I’m confident amazon seo agencies play a critical role in structured relevance and indexing health. I’ve seen that impact repeatedly across supplements, home goods, personal care, and even niche automotive accessories.
But I’m also aware that SEO alone rarely fixes systemic conversion friction.
That part requires pricing decisions, creative updates, review generation strategies, inventory consistency, and sometimes uncomfortable product changes.
Amazon seo agencies operate at the intersection of metadata and marketplace behavior.
They influence visibility strongly.
They influence revenue indirectly.
When expectations blur those boundaries, disappointment follows.
And that disappointment usually lands on the agencies first.
Backend Search Terms, Indexing, and Technical Gaps Amazon SEO Agencies Commonly Find
Most brands obsess over titles and bullets.
Very few understand what’s happening underneath.
When experienced amazon seo agencies audit an account, they usually start with indexing checks. Not creative rewrites. Not flashy keyword spreadsheets. Just basic visibility validation.
Is the ASIN actually indexed for the keywords leadership assumes it ranks for?
You would be surprised how often the answer is no.
I worked with a Colorado based outdoor gear brand that believed it ranked for its main category phrase because third party tools showed position estimates. Direct indexing tests revealed it wasn’t indexed at all for two of its highest priority search terms. The listing mentioned them in description copy, but placement and structure were weak.
Amazon seo agencies commonly find backend search terms stuffed with duplicates, irrelevant words, or outdated phrasing from previous product versions. Backend fields are limited in character count. Every wasted character matters.
There are also technical gaps brands rarely see.
Parent child variation misuse. Wrong browse nodes. Suppressed ASIN warnings that no one noticed. Incorrect attribute fields that block indexing for size or color specific searches.
Amazon seo agencies often uncover these quiet issues during initial audits.
Some are easy fixes.
Some are messy.
I once reviewed a catalog where legacy child ASINs had been detached and reattached multiple times over two years. Indexing behavior was inconsistent across variations. No one internally could explain the structure history. The listing looked clean on the surface.
Technically, it was unstable.
Backend search terms are not magic. They don’t override weak titles. But they can expand indexing coverage when used correctly. Strong amazon seo agencies treat backend fields strategically, not as a dumping ground for leftover keywords.
Indexing is mechanical.
Revenue is emotional.
Technical gaps sit in between.
And this is where good amazon seo agencies quietly earn their fees, not with dramatic copy changes but with structural corrections that internal teams rarely prioritize because they are invisible to customers.
Pricing Models of Amazon SEO Agencies and What They Usually Don’t Explain
Pricing is where confusion spikes.
Most amazon seo agencies offer monthly retainers. Some charge project based optimization fees. A few operate on performance bonuses layered on top.
On paper, it looks simple.
In practice, it isn’t.
A $3,000 per month retainer from one of the more established amazon seo agencies may include ongoing keyword tracking, listing optimization, indexing audits, competitor monitoring, and reporting. Another agency at the same price point might only deliver quarterly copy refreshes.
Scope varies dramatically.
What most amazon seo agencies don’t clearly explain is how much of their work depends on brand cooperation.
If the agency recommends pricing adjustments and the brand refuses, ranking potential is capped. If image updates are needed but creative budgets are frozen, conversion ceilings remain. Agencies rarely control those variables.
So when leadership evaluates ROI, they sometimes calculate it as if amazon seo agencies operate in isolation.
They don’t.
There’s also the time horizon issue.
SEO on Amazon is not instant. Ranking shifts can take weeks. Sustainable performance takes months. Many amazon seo agencies present 90 day timelines. Some categories require longer stabilization, especially competitive supplements or beauty niches.
I’ve seen brands churn through three different amazon seo agencies in twelve months because expectations were misaligned from the start.
The agencies were not necessarily incompetent.
The economic model simply didn’t match patience levels.
Performance based pricing sounds attractive. But it can push amazon seo agencies toward high volume keyword chasing because those are easier to report quickly.
Retainer models encourage longer term thinking, if structured well.
I might be wrong here, but I suspect many founders underestimate how operational Amazon really is when evaluating agency fees. They think they are paying for keyword placement.
They are paying for structured marketplace management, whether they realize it or not.
That distinction changes how you evaluate cost.
What Separates Average Amazon SEO Agencies From Operationally Strong Teams
On the surface, most amazon seo agencies say similar things.
Keyword research. Listing optimization. Backend updates. Reporting.
The difference shows up in execution depth.
Average amazon seo agencies focus heavily on keyword volume metrics. They rewrite titles aggressively. They adjust bullets. They send ranking screenshots.
Operationally strong amazon seo agencies go further.
They analyze session to unit session percentage trends before recommending aggressive keyword expansion. They check inventory health before pushing ranking campaigns. They evaluate review velocity and star rating thresholds to assess how much visibility the listing can realistically sustain.
I’ve seen agencies optimize listings beautifully for products that were frequently going out of stock. Ranking would improve, stock would disappear, algorithm signals would reset, and momentum would collapse.
Operational awareness matters.
Strong amazon seo agencies also understand PPC interplay. Organic ranking does not exist in isolation. Paid traffic influences sales velocity signals. Agencies that ignore advertising context are optimizing in a vacuum.
Another separation point is honesty.
Operationally mature amazon seo agencies will tell a brand when SEO is not the primary issue. Weak product market fit. Poor reviews. Structural pricing disadvantages. Some agencies still take those accounts anyway.
The strongest teams sometimes walk away.
That’s uncomfortable in sales meetings.
But it protects reputation.
And here’s something I didn’t appreciate early in my career. Communication discipline matters as much as optimization skill. Clear reporting. Clear expectation setting. Clear boundaries on what amazon seo agencies can and cannot control.
Without that, even good work feels chaotic.
How Sellers Catalyst Approaches Amazon SEO Agencies Differently for US Brands
Sellers Catalyst does not position itself as just another option among amazon seo agencies.
The approach starts with diagnosis before optimization.
When we review a US brand account, we look at three layers simultaneously. Relevance signals. Performance signals. Operational constraints.
Relevance includes indexing validation, keyword mapping, and structural placement. Performance includes conversion rates by traffic source, pricing position relative to category medians, review velocity trends. Operational constraints include inventory stability, Buy Box consistency, and margin flexibility.
Many amazon seo agencies focus almost entirely on the first layer.
We don’t.
For example, with a Florida based home storage brand, we delayed aggressive keyword expansion because inventory forecasts showed supply chain fragility for the next 60 days. Expanding visibility without stock depth would have destabilized ranking history.
That decision frustrated the founder initially.
It protected long term ranking integrity.
Sellers Catalyst also integrates buyer language from review mining heavily into optimization strategy. Search volume data informs decisions, but customer phrasing shapes persuasion. Amazon seo agencies sometimes treat these as separate workflows.
We merge them.
We question assumptions early. If a brand insists that ranking for a specific high volume term is critical, we test conversion data from comparable competitors before committing resources. Not every high volume keyword deserves pursuit.
And we are explicit about boundaries.
Sellers Catalyst cannot manufacture five star reviews overnight. We cannot undercut category leaders on price if margin doesn’t allow it. We cannot override algorithm resets caused by prolonged stockouts.
What we can do is align structural signals, clarify buyer communication, and create conditions where the algorithm is more likely to reward the listing over time.
That sounds measured.
It is.
Because sustainable Amazon growth rarely comes from aggressive short term tactics alone.
Among amazon seo agencies, differentiation often hides in restraint, not speed.
Some founders want fast ranking screenshots.
Some want durable marketplace positioning.
Those are not always the same objective.
And that tension never fully disappears.
When Amazon SEO Agencies Are Not the Right Move
There are moments when hiring amazon seo agencies feels like action.
Sales are slow. Rankings slipped. Competitors look louder. Doing nothing feels irresponsible. So the instinct is to bring in amazon seo agencies and fix it.
Sometimes that’s exactly what should happen.
Sometimes it’s not.
If a product sits at 3.6 stars with a visible pattern of complaints, amazon seo agencies are not the solution. You can optimize titles perfectly, expand backend search terms intelligently, even regain indexing coverage across high volume queries. But if review sentiment shows recurring defects or quality concerns, more visibility just means more people see the problem.
I’ve seen a kitchen gadget brand hire two different amazon seo agencies within a year while ignoring repeated customer complaints about durability. Rankings improved temporarily. Refund rates increased. Eventually, Amazon flagged performance metrics.
SEO amplified exposure.
It did not fix product friction.
Pricing misalignment is another scenario.
If your product is priced 25 percent above category median without a clear brand premium or differentiation, amazon seo agencies cannot engineer conversion strength out of thin air. Visibility without competitive positioning creates traffic leakage.
One founder told me confidently that better keyword targeting would compensate for price. It didn’t. We increased indexing breadth. Sessions grew. Unit session percentage dropped.
The math was honest.
Inventory instability also makes amazon seo agencies a risky investment.
If stock levels are unpredictable and frequent outages occur, algorithm trust erodes. Agencies can optimize structure beautifully, but repeated stockouts reset momentum. I’ve watched brands spend months with amazon seo agencies pushing for page one visibility only to lose it because replenishment lagged three times in a quarter.
Operational gaps beat optimization every time.
There’s also the stage issue.
Early stage brands with minimal review history and limited ad budget sometimes believe amazon seo agencies will generate organic traction quickly. In highly competitive US categories like supplements or skincare, organic ranking often requires sales velocity supported by ads and strong reviews. Without foundational traction, SEO adjustments alone struggle to gain algorithmic testing priority.
I might be wrong here, but I think many founders underestimate how much algorithmic behavior is performance weighted rather than purely relevance weighted.
Amazon seo agencies can align signals.
They cannot create velocity without conversion.
And then there’s internal misalignment.
If leadership wants one thing, the ecommerce manager wants another, and creative teams resist copy changes, amazon seo agencies end up in the middle of tension they cannot resolve. Strategy stalls. Implementation slows. Results dilute.
Hiring amazon seo agencies without internal clarity is like tuning an engine while the driver keeps shifting gears randomly.
It rarely ends well.
Sometimes the right move is operational cleanup first. Improve review quality. Stabilize inventory. Adjust pricing tiers. Tighten PPC structure. Clarify positioning. Then engage amazon seo agencies once the foundation can support visibility expansion.
Not every revenue dip is an SEO failure.
Not every ranking fluctuation demands new amazon seo agencies.
And occasionally, the hardest but smartest decision is to pause optimization spend and fix what customers are actually reacting to.
That conversation is uncomfortable.
It’s also necessary.
FAQs About Amazon SEO Agencies for US Sellers
It depends on category pressure and starting point. If indexing gaps are obvious, amazon seo agencies can improve keyword coverage within weeks. Sustainable ranking and revenue shifts usually take 60 to 120 days. Highly competitive niches like supplements often take longer. Anyone promising dramatic movement in 30 days is either in a low competition space or oversimplifying the process.
No serious amazon seo agencies should guarantee that. They can influence relevance signals, improve indexing, and align listings better. The algorithm ultimately responds to performance data. If conversion and velocity do not support ranking, guarantees become marketing language, not reality.
Sometimes yes, sometimes no. If fundamentals are weak such as low reviews, unstable inventory, or unclear positioning, amazon seo agencies may struggle to produce meaningful lift. Smaller brands often benefit more from fixing operational friction before investing heavily in optimization services.
Ads buy visibility immediately. Amazon seo agencies work on structural relevance and long term organic positioning. Paid traffic can support organic ranking signals, but relying only on ads can inflate costs. The balance between the two depends on margin flexibility and competitive intensity.
Strong amazon seo agencies look beyond ranking screenshots. They evaluate indexing breadth, session growth, conversion rate stability, and revenue consistency over time. If reporting focuses only on keyword position movement without discussing performance metrics, that’s a warning sign.
They can influence it indirectly. Better keyword targeting aligns traffic intent. Improved copy and image recommendations can support persuasion. But amazon seo agencies cannot override weak pricing, low star ratings, or poor product market fit. Conversion ultimately depends on buyer perception.
Experienced amazon seo agencies often identify these issues during audits. Not all handle case log escalations or account health disputes directly. It’s important to clarify scope before signing. Technical cleanup is sometimes more valuable than copy changes.
Not automatically. Slow results can stem from competitive shifts or internal delays. However, if communication is unclear, strategy lacks transparency, or reporting avoids hard questions, reevaluating the relationship makes sense. Churning through multiple amazon seo agencies in short periods usually creates more instability.
Ask how they prioritize keywords beyond search volume. Ask how they evaluate conversion health before pushing ranking expansion. Ask what they do when pricing or review disadvantages limit performance. The answers reveal whether the agency understands operational reality or just optimization mechanics.
In most competitive US categories, it’s ongoing. The marketplace shifts constantly. Competitors adjust pricing. New entrants appear. Search behavior evolves. Some brands try one time optimization with amazon seo agencies and expect permanent stability. That rarely holds.
